Rumorville: Spreading the Love in Larchmont


Larchmont’s Palmer Avenue is about to get even better...maybe even fabulous…as the sad Charlie Sheen-like drama and  demise of Plaza Bootery has a silver lining.

Love spreads a few feet east

Ellie DeVito, owner of Love by Bella Fiore (1912 Palmer Avenue) is spreading the love into the empty storefront, where she will sell everything you’re missing about the old Plaza Too. (Following this?)

Says Devito, “We are shooting for a Plaza Too type store with children’s as well.  We have the majority of Plaza Too’s old brands…we are opening for back to school and will be carrying over 35 kids lines.  For women some of our brands are: Kors, Dolce Vita, Hunter, Cole Haan, Lucky, Coach, and over 60 more brands. We will also be carrying tons of accessories, scarves, hats, gloves, jewelry and handbags.”

She has hired the senior buyer from Plaza Too as a consultant, and several of the former staff. And will be open in early August.

Inside the old Larchmont store

Now…on the other side, there’s the old Larchmont Store…possibly, finally, ready for a new life. The building has been sold, and the new owner is “bringing it up to code,” so that presumably, it can be leased…construction has begun.

So how to celebrate? How about a Larchmont T-shirt? Write On! (1935 Palmer Avenue) is beautifully branding the Village (like the Larchmont Store did… see? it all comes full circle…) with a line of accessories that also includes mugs ($22- coming soon), hats ($20) and artwork- pen and inks, prints and photos by local talent. (Below)

Put them right on at Write on!



Pen and Ink drawing of gazebo


4 thoughts on “Rumorville: Spreading the Love in Larchmont

  1. Yay! I have seen signs of life on Palmer. The new, yummy cupcake store, and now this great news. Now if they could only rent the old Active Sports…. it’s been what, 4 years now?

  2. Nice to have a shoe store again…hope they have something to offer those of us who don’t or can’t spend $200 plus for shoes or $300 plus for bags… We could have used a Plaza Bootery, sneakers and all, instead of a Plaza Too…Gets harder every day to support our local stores! And by the way…there ‘s no silver lining in what happened to Plaza Bootery…it’s kind of sad and tragic!

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