Cocoa For a Cause

16 Jan, 2011

By Diana Marszalek

Mamaroneck’s Evan Greenberg enjoyed the rare treat of being a kid in a candy store all weekend long, hunkering down at Last Licks in Scarsdale from Friday to Sunday.


Evan and Joshua Greenberg selling cocoa


But the 9-year-old Central School (Larchmont)  fourth grader, along with his younger brother, Joshua, were there for more than lapping up the candy and ice cream for which they usually visit the shop.  This time, the boys were there to raise money for a cause – the Pediatric Cancer Foundation – $2 at a time- by selling cocoa and raffle tickets.


It worked. By Saturday, the intrepid kids had more than $1,200 in their coffers.


“I’m happy,” said Evan, who, amid sugar-infused friends and family Sunday afternoon, deemed the effort a success.


“I know it’s for charity and I like giving to charity,” he said.


Evan’s words were spoken like a pro – as well they should be.  This is Evan’s fifth foray into fundraising, having started with a hot chocolate stand in his garage as a wee kindergartner.


Evan, however, ramped up his philanthropy this year, relocating the effort to Last Licks and lobbying his favorite baseball teams for raffle giveaways. He may even add a summer event to his fundraising – a lemonade stand – after Mets player Ike Davis, whom Even met on a publicity stop, suggested he do so.


Nancy Frankel Joselson, a Mamaroneck resident and executive director of the Pediatric Cancer Foundation, said Evan’s effort captures the essence of what doing for others can be.


“It’s about kids holding the hands of other kids,” Joselson said. “It’s an incredibly meaningful event.”


Fundraiser Sunday at Last Licks


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